TikTok adds an ‘AI content’ slider for your For You feed, plus invisible watermarking and a $2M AI literacy push

## TikTok’s new AI controls, explained TikTok announced new AI controls on November 18, 2025. There is a slider that adjusts how much AI‑generated content appears in your For You feed. It lets you tune AI clips up or down, rather than remove them. People who enjoy AI‑made videos can see more, while others can dial them back. TikTok says the control starts rolling out in the coming weeks. It lives inside Manage Topics and complements existing tools. You still have “Not Interested” and keyword filters. These help personalize recommendations around your preferences. ## Where to find the slider You can find the new setting inside Content Preferences. - Open Settings → Content Preferences → Manage Topics. - Find the “AI content” slider alongside other topic sliders. - Move it to increase or decrease AI‑generated content in recommendations. - It does not affect posts from accounts you already follow. This keeps your follow graph intact. It only changes the mix of suggested videos. The slider focuses on your appetite for synthetic media. Your core community stays present. ## Why now: labels and invisible watermarking TikTok says its labeling efforts have already tagged more than 1.3 billion AI‑generated videos. Labels help set expectations and reduce confusion. They also build trust in feeds that blend human and synthetic content. To make labels harder to strip, TikTok is testing an invisible watermark. The watermark is machine‑readable and only TikTok can detect it. It persists even if content is edited or reuploaded elsewhere. The watermark will apply to AI content created with TikTok’s own tools, such as AI Editor Pro. It also applies to uploads that include C2PA Content Credentials metadata. TikTok will continue reading and adding C2PA credentials where applicable. This strengthens provenance beyond metadata alone. It improves detection when metadata is removed. It helps platforms coordinate on integrity signals. ## How it fits into TikTok’s ecosystem TikTok has required creators to label realistic AI media for some time. It already uses the cross‑industry C2PA Content Credentials standard. That helps detect and mark AI‑made or AI‑altered uploads. The new slider emphasizes user choice in recommendations. People can steer their feed without moving to a separate AI tab. The invisible watermark adds resilience to provenance signals. TechCrunch frames the update as a middle path. Rival platforms are testing AI‑only feeds or tabs. TikTok instead shapes AI content within one feed. The feature builds on last year’s Manage Topics rollout. That added topic‑level sliders for sports, travel, humor, and current affairs. The AI slider extends that approach to synthetic media. ## Education and safety: a $2M AI literacy fund TikTok also launched a $2 million AI literacy fund. It will support experts in producing short educational videos. The content helps people understand and evaluate AI. TikTok names groups like Girls Who Code among its partners. It is also deepening work with industry nonprofits. The focus is responsible synthetic media practices and user understanding. This matters for creators and audiences alike. Good literacy reduces misinterpretation and misuse. It supports ethical creation and consumption. ## What this means for Morocco Morocco’s digital ecosystem is growing. Creators, agencies, and startups already use AI in daily work. TikTok’s controls offer a practical way to balance reach and trust. Creators can tune AI content to match audience appetite. Agencies can segment experiments by account and topic. Media teams can combine the slider with keyword filters to protect brand safety. Labeling realistic AI media remains essential. The invisible watermark should preserve provenance if videos circulate beyond TikTok. C2PA credentials add a transparent audit trail when metadata travels intact. For educators and civil society, the literacy fund sets a useful model. Local organizations can produce short explainers about AI cues and verification. They can teach how to spot labels and understand limitations. ## Morocco’s AI landscape: startups and institutions Morocco’s AI activity spans research, incubation, and applied startups. Universities and schools offer data science and machine learning programs. Examples include UM6P in Benguerir, ENSIAS in Rabat, and Al Akhawayn University in Ifrane. Incubation and investment infrastructure is active. Technopark hubs in Casablanca, Rabat, and Tangier host many tech ventures. UM6P Ventures supports deep‑tech teams across the region. Moroccan startups apply AI to practical problems. Atlan Space develops autonomous drone software for environmental monitoring. Sowit uses analytics and remote sensing to support precision agriculture. These teams reflect a wider trend. AI supports decisions in agriculture, logistics, and public services. Tools range from satellite analysis to computer vision and prediction. ## Practical uses in Morocco Agriculture is a prime AI use case. Models help optimize irrigation, detect crop stress, and forecast yields. Farmers benefit from better timing and resource use. Environmental protection uses AI for surveillance and early warnings. Drones and vision models assist with coastal monitoring and illegal activity detection. Insights can guide enforcement and conservation. Tourism and retail use AI in personalization. Recommenders tailor offers and content to visitor profiles. Service teams deploy chatbots to answer queries faster. Logistics and mobility benefit from analytics and machine learning. Models improve route planning and capacity forecasts. These can reduce congestion and delays. Public services use data to improve city operations. Pilot projects test smart collection, traffic flow, and service routing. AI helps prioritize interventions and measure impact. ## Policy and trust in Morocco Trust is central to AI adoption. Clear labeling, traceability, and user controls build confidence. TikTok’s approach aligns with those principles. Morocco’s data protection is overseen by the CNDP. Organizations must handle personal data responsibly. AI deployments should respect privacy, security, and transparency. Open data supports innovation and accountability. Public datasets enable training and benchmarking. They also help evaluate AI impacts in local contexts. ## Guidance for Moroccan creators and marketers Treat the AI slider as a tuning tool. Run A/B tests to find the right balance for each audience. Track sentiment, watch time, and completion rates. Label realistic AI media consistently. Use TikTok’s tools to add disclosure. Expect invisible watermarking on content produced with TikTok’s AI tools. Adopt C2PA when possible. Preserve credentials when exporting or editing. Favor workflows that keep provenance intact across platforms. Control risk with existing tools. Use “Not Interested” and keyword filters for brand safety. Combine topic sliders to steer adjacent content categories. Educate audiences proactively. Publish short explainers on how you use AI in creation. Invite feedback on comfort levels and transparency. ## Implementation checklist - Find the slider: Settings → Content Preferences → Manage Topics. - Set a baseline level for AI content across your account. - Label realistic AI media on upload. - Keep C2PA credentials when exporting or editing. - Monitor performance metrics weekly. - Adjust slider and filters by segment. - Document your AI usage for clients and partners. - Prepare FAQs and safety notes for campaigns. ## Risks and mitigation Over‑exposure to synthetic media can reduce trust. Use the slider to prevent feed fatigue. Balance AI clips with human storytelling. Metadata can be stripped by third‑party tools. TikTok’s invisible watermark helps, but it is platform‑specific. Maintain parallel records and disclosures off‑platform. Mislabeling erodes credibility. Establish review steps before publishing. Align agency teams on a single policy. ## Why this is good timing for Morocco Morocco’s AI adoption is accelerating across sectors. Creators and brands need practical control and provenance. TikTok’s changes offer both. They match the needs of a diverse audience. They respect local preferences while supporting experimentation. They also encourage better literacy and ethics. This is a chance to build a healthier content loop. Educate viewers. Label clearly. Measure impact and iterate. ## Key takeaways - The AI slider lets you adjust AIGC in recommendations without touching followed accounts. - Invisible watermarking aims to preserve provenance beyond metadata. - The $2M literacy fund supports short educational videos on AI understanding. - Moroccan creators should test slider levels, label consistently, and use C2PA. - Agriculture, environment, retail, and public services offer practical AI wins in Morocco.